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Meet Dusty Bonner, Senior VP of Distribution and Field Sales at Trupanion. Veterinarians didn’t open their practices to sell pet insurance. But they know the value Trupanion can bring to ease their clients’ worries when injuries or illness strike. As Dusty points out, Trupanion is continually looking for ways to help Veterinarians help their clients.

If you look behind the brands that have lit up the cool side of the fashion industry for the past 3 decades, you’ll find Troublemakers leading the way.

It’s not easy to find the magic formula, but it always involves at least one very strong personality who can lead the company to fame.

Herschel Supply Company has that attitude and they’ve rocketed to fame.

Here’s that word again – stubbornness. Kirsten Potenza, CEO and Co-Founder of POUND® Fitness has invented and grown something totally unique. Inspired by drumming, loud music, and the camaraderie she experienced on UCLA’s Division 1 crew team, POUND is an exhilarating experience that lights up gym classes and trainers alike.

If the United States Department of Transportation were to shut your startup down, many entrepreneurs might stay down. Not Rob Neuner, CEO of Boost Oxygen. They worked through this (and many other challenges) to come out the other side with a highly successful new product category. The key is resilience and old-fashioned stubbornness.