But like all great stories, the world started changing. The success of these troublemaker brands and my high EBITDA business didn’t go unnoticed. Brands started going public and cutting commissions; others were sold to larger companies.
For a while I felt like I had a target on my back. Ride snowboards sold to K2 sports and before the magic faded, I decided to focus on my other brands. Arnette sold to Luxottica and I exited the business.
Reps and retailers alike thought I was crazy to give up the extensive monthly checks, but for the first time in my life, I was 100% confident. I wanted to focus on the brands I believed in.
I traded my time spent on Arnette to up and coming Nixon. The math made no sense, but it felt right. The business grew from 38K to 3M in record speed. The owners were thoughtful but humble, we were skateboarders and snowboarders in t-shirts and hoodies catching the attention of the Swiss elite and it felt great.
Building brands only to quit when they were acquired was not a good business plan, so in 2013 I moved to California to become a Sales exec with Nixon watches. As VP of Sales we grew the business to its peak performance.
And I guess that’s where my story starts for your podcast. I am fueled by progression and have never been afraid to challenge the status quo. I recently started a new role as SVP of Global Sales for Herschel Supply Co. It’s my perfect scenario – a strong brand widely recognized and positioned for growth. We are already doing amazing things.
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