What would it take to keep you in the front of your business sector? For Denis Huré it was his commitment to continuous innovation. But that’s not all. He also had a brilliant path to get where he is now: The number 1 digital entertainment rewards platform in the world. That path began in marketing and widened to include becoming an expert in technology. The combination of the two would give Denis a huge advantage over his competition.

Confidence is rarely lacking in disruptive leaders. Doug Standley of niolabs is no exception. In his years leading teams at Deloitte, he was nicknamed “the scud missile” due to his sharp honesty. During the years from 2004 to 2013, companies were spending tons of money on technologies based on a model of supply economics, not demand economics. In those years, Doug saved a lot of money and created a lot of wealth for a lot of very large companies.

It’s so much fun interviewing CEOs who are solving problems we didn’t know we had. This interview is about a business sector whose main technological achievement changed very little since approximately 618 AD. The invention by the Chinese was a toothbrush made from the coarse bristles of Siberian hogs. Dr. Keith Arbeitman has perfected oral care with SymplBrush, which delivers 20x the bristle coverage and is 137% better at reducing gingivitis.

When you can find a gap in your business sector, then you’re already ahead of your competition. My podcast guest, Martin Randolph, noticed a weakness in the managed securities industry, and it’s an important one. His ideal customers are SMBs, and they face a double threat – both physical and digital. Martin’s company Osmond is spotting the signs of potential digital breaches by carefully monitoring in-store physical behavior. This is next-generation protection.