During the early days of the COVID-19 pandemic when schools systematically closed, Fit and Fun’s sales were impacted like most businesses. Many people recommended that Pam use her knowledge of stickers to make a fast buck in the retail world (You know, those scary institutional-looking social-distancing stickers on the floors everywhere that are now peeling up.). She contemplated shifting and making a fast buck but instead decided to stay the course.
It took me 10 years to build Fit and Fun Playscapes, and there was no way I was going down like that. Hell no.
Pam decided Fit and Fun is about kids, teachers, and schools! She instructed her team to launch free resources and giveaways to support their struggling customers in their time of need. They re-thought some of their products and pivoted to provide solutions for in-classroom, remote learning models and socially distant recess and physical education. Pam and her sons made videos in front of their home using spray chalk and their main product line, Reusable Stencils, to create “Active Sidewalks” and provide colorful, socially distant physical activities for neighbors during the pandemic to break the monotony of just walking.
In August of 2020, she hosted a 5 panel, 2-hour Zoom meeting with over 100 people logging in to learn tips from experienced educators about how they are coping and plan to deal with the unique challenges the pandemic has caused for teachers. “We never stopped working. We utilized every moment we could to think of ways to survive the pandemic, provide solutions our customers needed and keep our doors open. It took me 10 years to build Fit and Fun Playscapes, and there was no way I was going down like that. Hell no. We are here for the long term for our customers. “
From the above, you might think Pam moves slowly. Nothing could be further from the truth. She’s a Trouble Group client, and from my own experience I can assure you she doesn’t take a leisurely approach to things. She and her team continue to listen, learn and think about what the next move is and only when she is good and ready, will she implement a plan to execute thoughtfully, thoroughly and correctly. That’s what makes her a market leader. Fit and Fun Playscapes have numerous paths ahead of them, and it will be interesting to see how they continue to pivot.
I predict 2021 will be a very good year for Fit and Fun Playscapes.
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