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Many of us came up in business influenced by the dot com boom. Insane timelines and endless hours of work were de rigueur. Pam Gunther launched Fit and Fun Playscapes differently. She embeded herself into the education world, talking to physical educators, principals, teachers, occupational therapists, and others, learning their struggles. The approach paid off.

Candice Crane’s focus is on strategic organizational development. She reduces turnover and engages employees in challenging environments. Retail auto dealerships are certainly challenging. Candice is looking to change that industry from the inside out. When you hear this podcast, you’ll agree with me that she’s just the person to do it.

Meet Dusty Bonner, Senior VP of Distribution and Field Sales at Trupanion. Veterinarians didn’t open their practices to sell pet insurance. But they know the value Trupanion can bring to ease their clients’ worries when injuries or illness strike. As Dusty points out, Trupanion is continually looking for ways to help Veterinarians help their clients.

If the United States Department of Transportation were to shut your startup down, many entrepreneurs might stay down. Not Rob Neuner, CEO of Boost Oxygen. They worked through this (and many other challenges) to come out the other side with a highly successful new product category. The key is resilience and old-fashioned stubbornness.