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Chis has created a community – Silver Lining – designed to help the recently unemployed know that they’re not alone. From a hard-core tech entrepreneur with major funding, Chris now finds himself in a completely different seat. That of a compassionate capitalist.

“If you believe that something can’t be done. It certainly won’t be done. But if you believe that it can, you’ll find a way.” – David Feinberg, CEO of PURE Juicer

For years, the phrase “Employee Engagement,” was thrown about in HR departments as though the responsibility for work success was all on the employees. Then Work Institute’s Thomas Mahan, Ph.D. and Danny Nelm came along and turned that on its head.

So why were the 34% who weren’t getting ROI from their content marketing efforts going to spend more on it? There was only one answer: Content marketing had become over-hyped.

If the world was zigging towards content marketing, then our advice was to run the other way.