For years, the phrase “Employee Engagement,” was thrown about in HR departments as though the responsibility for work success was all on the employees. Then Work Institute’s Thomas Mahan, Ph.D. and Danny Nelm came along and turned that on its head.
In 1519, Captain Hernán Cortés landed in Veracruz with one mission in mind: conquest. Upon arriving, he gave the order to his men to burn the ships. Trouble Group found ourselves in a similar situation. We’ve burned our ships.
Account-Based Marketing has never enjoyed the popularity of other hyped marketing solutions. We’ve been researching why such a brilliant B2B marketing tactic is being ignored.
Sales and Marketing departments in many companies are not aligned in their goals, expectations, or understanding of each other. That’s not news to anyone. The news is that after scores of consultants have attempted to fix the issue, it’s still not fixed.