Jon Montanaro Troublemaker at BridgeHealth
On the surface, healthcare quality and surfing have little in common. But if you study each just a little more, you discover that in reality each is highly complex, requires a significant investment in training and research to get it right, and mistakes with either can be literally very painful.
The other thing they have in common is that Jon Montanaro, Vice President of Enterprise Sales at BridgeHealth, cares deeply about both.
According to the blog, ChooseYourMetaphor.com, “For a surfer, learning to recognize which waves are rideable is an important and difficult skill. Each surfer must learn, through trial and error, how to ride the waves. Nevertheless, there are technical manuals and masters who can advise you what to look out for.”
In healthcare, it’s much the same. Most of us know what to look for generally when selecting a doctor or a pharmacy, but once we get into the more technical aspects of healthcare, like choosing the best physician or hospital for a surgical procedure, we need those technical manuals and masters to advise us.
That’s what BridgeHealth does. “It’s really about guiding the member to the best possible location and physician for their personal needs,” Jon said.
Jon got into healthcare after the orthopedic surgeon who set his broken ankle years ago introduced him to a medical device rep. “A role I didn’t even knew existed.” He’s been in healthcare ever since.
That healthcare can be intimidating is the understatement of the year. Managing costs, quality, and outcomes is a multi-million-dollar industry with many players.
BridgeHealth has unique role within that system. They help unions and employers – and, most important, their employees – find the best locations and physicians for surgical procedures.