We’re a different kind of consulting company. We’re far more aggressive, results-driven, and boldly inventive than any marketing consultants you’ve ever met.

We focus on exploiting our clients’ hidden traction; uncovering truths in the data others are too stuck in their ways to see; plotting winning strategies; and guiding them to successful execution.

We don’t deliver 3-ring binders.
We deliver better ways to go to market.


….Can Sales & Marketing ever fully align?….

….Yes, and in a digital age, they’d better…

…80% of companies plan to have a chatbot by 2020. Is this a good thing?…

…All that personalization technology, and only 29% of brands using it…

…Marketing consulting engagements that end with a 3-ring binder aren’t actionable…

Steve St. Clair

Co-Founder Steve St. Clair has been a restless inventor and creator in two of his own companies for over 10 years. Before that, he was a creative leader and marketing strategist for almost two decades at places like Chiat/Day in Toronto as well as Saatchi, Y&R, and Hill Holliday in New York City. Along the way he won some of the world’s most challenging award shows and the respect of his peers for clients like Nissan, Labatts Beer, Fila, Waterford Crystal, Dun & Bradstreet, and more.

Alyssa Lurie

Co-Founder Alyssa Lurie is a driven and inventive marketing strategist. Spending over half a decade in the rapidly moving content marketing space, she has worn the hats of brand manager, content marketing manager, account manager, customer experience manager, project manager, digital strategist and social media strategist. Alyssa has seen and managed it all, but never loses sight of the guiding strategies that differentiate our clients.

Michele Hart-Henry

Few professionals have the depth of knowledge and experiences of Michele Hart-Henry. With roles in communications, advertising, marketing, sales, and operations, Michele uniquely understands how to build sustainable growth through fully integrated strategic planning and execution. And few marketers have the breadth of industry experience.

Rich Stillman

Over the past 30 years, Rich has worked as CEO, COO, and VP Marketing/Sales in large companies and entrepreneurial settings alike, and has extensive experience in business strategy and operations, product innovation and the full spectrum of marketing planning and execution. He also created the 6 Block System for strategic planning and execution which he’s successfully implemented in numerous small and large organizations.

Marketing Consulting Services

  • Sales / Marketing Alignment
  • Brand Revitalization
  • Manufacturing-to-Marketing Mentality Transformation
  • Customer Engagement Optimization
  • Marketing Plans
  • Metrics Planning and Implementation
  • Digital Transformation Strategy
  • Channel Marketing Strategies

Category Expertise

  • Healthcare Technology
  • Banking and Finance
  • Sports Apparel
  • Retail Fitness
  • Charities
  • Laboratory Services
  • Healthcare Delivery
  • Electronic Payment Services
  • Data Center Technology
  • Aerospace Development Software
  • Software Development
  • Packaged Goods
  • Energy
  • Luxury Consumer Products
  • Beer
  • Quick Serve Restaurants



2018, the year we burned our ships

In 1519, Captain Hernán Cortés landed in Veracruz with one mission in mind: conquest. Upon arriving, he gave the order to his men to burn the ships. Trouble Group found ourselves in a similar situation. We've burned our ships.

Why Account-Based Marketing Hasn't Gotten Off the Ground

Account-Based Marketing has never enjoyed the popularity of other hyped marketing solutions. We've been researching why such a brilliant B2B marketing tactic is being ignored.

It’s time to start some trouble

©2019 Trouble Group, Inc.