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As you’ll hear in this podcast, Greg Kerber was a troublemaker from day one. But even with all his success, all his experience and know-how, he’s humble. One example is that, like many entrepreneurs, he describes Gnome Serum differentiators based on their product attributes. And these are truly inventive. But as you’ll come to learn, I think their differentiators are cultural. They may not fully understand why, but they’re troublemakers.