Greg Kerber Troublemaker at
Greg Kerber is an entrepreneur’s entrepreneur. He’s a student of the startup. He truly enjoys hearing and telling his own stories of success and failure. Through this podcast you’ll get to know him like I now do. Greg is one of those people you don’t want to lose touch with. He’s always up to some new disruption and will happily share it with you.
Gnome Serum’s Mission
From their website:
We are true believers in the power of the hemp plant. Our mission is to use the most innovative technology to unlock its amazing diversity of benefits, and make them available to elevate mind, body, and life. Each Gnome Serum product is a celebration of our commitment to keeping things simple: essential ingredients in powerful combinations.
It started with soap. One humble, hemp-based bar provided the foundation for more than a decade of research and product development. Today, advanced technologies enable the full spectrum extraction process by our Colorado team, and research drives the ingredient combinations in Gnome Serum formulations.
Their Real Differentiation
On their website, they describe their uniqueness using their product differentiators. And these are truly inventive. But I rarely buy into that as a solid moat around their castle. I think Greg, Gnome Serum (and the next things he’ll invent) are differentiated due to ingenious category shakeups, continual improvement, incredible intuition, and sheer energy. Listen to the podcast and you’ll agree.