Account-Based Marketing has never enjoyed the popularity of other hyped marketing solutions. We’ve been researching why such a brilliant B2B marketing tactic is being ignored.
Sales and Marketing departments in many companies are not aligned in their goals, expectations, or understanding of each other. That’s not news to anyone. The news is that after scores of consultants have attempted to fix the issue, it’s still not fixed.
So why were the 34% who weren’t getting ROI from their content marketing efforts going to spend more on it? There was only one answer: Content marketing had become over-hyped.
If the world was zigging towards content marketing, then our advice was to run the other way.
If social media is not moving your business or getting you leads, flush it. Social media is nothing more than a method of transportation – getting your target from where they are to your website. You’ll notice we’re not using it.