Build your perfect list –
Building your list of targets is an essential part of the process. The most creative and well-executed ABM campaign will fail if it’s sent to the wrong people. But buckle up, because this step can take more time that you imagine.
We start by using Linkedin Sales Navigator to drill into the target job titles in the prospective company, digging through job titles and making decisions about who reports to whom, what their real duties are and drilling into their profiles to determine experience level and certain psychographic traits. We’ll show your team how to spot the precise targets who are motivated to purchase a solution like yours.
Once we like the target list on Sales Navigator, we dig much deeper to understanding our prospects. We get to know their likes and dislikes, bits and pieces about their personal life, and more. This is critical information that will inform the sales team.
We have a tiered approach to targeting that saves you money and gets the right message to the right people.