Kirsten Potenza Troublemaker at POUND® Fitness.
Kirsten Potenza is Co-Creator and CEO of POUND®, a fitness phenomenon taught by over 25,000 instructors in over 100 countries to hundreds of thousands of participants every week. POUND® is the world’s first cardio jam session, inspired by the energizing, infectious, sweat-dripping fun of playing the drums!
The New York Times wrote, “POUND has been a hit, inspiring cardio catharsis—and a scramble for spots—at gym chains across the world.”
Kirsten has been involved in sports since she was very young. At UCLA, she was on their Division 1 rowing team. Like many athletes she loved the fitness, but also the group environment that motivated the entire team. If you’ve lived in this kind of support system, you understand how great it is. I ran cross country and track in college. We’d run 5 miles at 6 AM most mornings. Then we’d be out for 10 more miles at 4 PM, often getting back to the dining halls 5 minutes before they closed. We had a close group of people.
And you also felt the emptiness when it all disappeared after graduation.
I can completely see why that was one of Kirsten’s main inspirations when launching POUND®. She’s clearly built a similar culture into her company.
THE USER EXPERIENCE
Being in a POUND® class is a lot like attending a concert. The company is very particular about the user experience and the trainers must deliver that in an inclusive environment that honors each participant and their goal, no matter their current state of fitness. The music plays a larger part than verbal cues. Kirsten says, “You and your lightly weighted ‘ripstix’ both connect you to the music and movement while disconnecting you from counting reps, looking at the clock, and wondering when lunch is. You’re sinking into a beat that everybody around you is experiencing as well.”
This description is from their YouTube page – “Fusing cardio, Pilates, isometric movements, plyometrics and isometric poses all in a 45-minute session, this workout burns 600-900 cal/hour while rocking to your favorite music!”