Is your content marketing listening?
A study by RivalIQ published in 2020 showed engagement levels in all content marketing channels is down. That’s social media, your blog posts, and web pages.
I think this is the result of two things:
- There’s far more content being produced in every business sector than there are eyeballs to consume it
- Very few companies are taking a disruptive approach to online marketing. The vast majority are contributing to the clutter.