Sales and Marketing departments in many companies are not aligned in their goals, expectations, or understanding of each other. That’s not news to anyone. The news is that after scores of consultants have attempted to fix the issue, it’s still not fixed.
The consulting partners of Trouble Group have worked with and inside all sorts of companies over the years and we’ve seen many different forms of this dysfunction. This diverse experience has helped us (a) identify where the past fixes are going wrong and (b) identify new solutions to the age-old problem.
A few points you’ll hear in our presentation:
- The issue is always systemic
- Digital transformation of Sales and Marketing processes adds to the urgency of getting it right
- Solutions that depend on structural changes aren’t fixing the underlying problem