Amit Chandarana Troublemaker at Roadster
You start off thinking your company will offer a particular product or service, then either by necessity or sheer brilliance, you figure out a pivot that changes your entire trajectory. That’s Roadster. They were selling cars online (brokering them for other dealers) quite successfully, in part because they were using a unique software they had invented.
History of Roadster
Andy Moss, CEO and Rudy Thun, COO started the company in 2013. At first, they were selling cars online, essentially a brokerage. They wanted to take on Carvana. They were doing it out of a completely digital format, no “bricks and mortar.” The dealers were ecstatic that their cars were moving out of their inventory. Buyers were rating this new digital company in the 90% satisfaction range. Then their dealer-clients began to approach them and asked if they could license the technology for their own use.
That was the pivot point.
But it wasn’t an instant pivot. While Andy and Rudy knew this new business would work, they kept selling cars for a while. And you can imagine how important that experience would be when you’re starting a business selling software licenses to car dealers. By September 2016, they had about eight or nine dealers licensing the technology.
What Andy, Rudy and their team had invented was the perfect solution to fix the friction in the car buying experience. They made it more efficient, more transparent, and more satisfying to customers – on both sides of the buying experience.
This from their website: At Roadster, our mission is to make the process of car buying and selling better for everyone involved. We do it by offering Omnichannel Commerce solutions, which deliver the same seamless and streamlined shopping experience as customers switch between your site and your store. (It’s so much more than that.)
Prior to joining Roadster, Amit Chandarana was Director of Product Marketing at Edmunds and Head of Marketing at Fiat Chrysler. He also spent over 12 years “growing up” in the incredible business environment at Toyota Motor Sales in various roles: sales, marketing, and field management. Amit refers to Toyota as the “North Star,” meaning others in the industry look to them for guidance. He holds a Bachelor of Science degree from Cal Poly Pomona and an MBA from St. Mary’s College of California.