About Us

Many marketing leaders feel overwhelmed by the digital onslaught and pinned down implementing the myriad tactics to keep their outreach machine fed.

Only 9% of marketers think they’re “sophisticated” at digital marketing
44% agree it’s become more difficult to capture their audience’s attention*

Out of Chaos Comes Opportunity

After spending more than half a decade running a content marketing agency, Steve, a recent expatriate (evacuee?) of the creative side of the ad agency world, wanted to focus on pursuing the kinds of ideas that truly light up marketing. Facing the inevitable commoditization of content marketing and knowing the importance of bigger ideas and higher level strategies, Trouble Group was founded in 2017.

Check out Steve’s podcasts HERE >>

*CMI’s yearly report

Steve St. Clair

Co-Founder Steve St. Clair has been a restless inventor and creator in two of his own companies for over 12 years. Before that he was a creative leader and marketing strategist for almost two decades at places like Chiat/Day in Toronto as well as Saatchi, Y&R, and Hill Holliday in New York City. Along the way he won some of the world’s most challenging award shows and the respect of his peers for clients like Nissan, Labatts Beer, Fila, Waterford Crystal, Dun & Bradstreet, and more.

Dan Weill

Dan specializes in unique cross platform solutions that help companies build their businesses. He speaks MYSQL, CakePHP, Web 2.0, JQuery, AJAX, JSON, iOS7 SDK, iPhone, Android, JQTouch, WordPress, CSS, and much more. He leads the development of Fortune 500 caliber solutions that go far beyond websites and apps.

James Eves

James is a masterful graphic artist. Actually, he’s more like a wizard. For over 20 years, he worked a variety of positions in agencies, printers, design studios and service bureaus mastering a broad range of the graphic arts technology and gaining a refined appreciation for the creative process.