Feeding the Content Engine
Today, content publishing and management are critical elements of marketing. It’s an incredibly complex undertaking, which pins down your staff and makes it difficult to accomplish other marketing tasks.
- 56% of all B2B companies surveyed by the Content Marketing Institute (CMI) in 2018 said they are “extremely or very committed to content marketing.”
This statistic is a significant increase from the CMI’s first survey in 2010. But just because more companies are pumping out content, doesn’t mean they’re getting their desired results.
- 47% of B2B marketers say they don’t measure the ROI of their content efforts.
- 44% say it’s become increasingly difficult to capture their audience’s attention.
- Only 24% say their content approach is very or extremely successful.
Trouble Group is uniquely qualified to resolve the issues that lead to these statistics. For 6 years we ran a successful Content Marketing company, guiding the creation, execution, and distribution of brilliant messaging for B2B and B2C companies. In other words, we know your pain and we know how to fix it.
Contact us to see how Trouble Group can teach your staff to get the most from content marketing.